I’ve heard countless times over the years, that business owners say they can fix/solve everything, they can work with anyone! Surely everyone needs my product/service?
Now I’m going to let you in on the secret that I tell my clients and customers: if you want to start getting good results, then you need to stop being the HANDYMAN of your trade!
There’s a chance that you’re cocking your eyebrow right about now. After all, most of what you’ve read tells you differently.
But here’s the thing…
You have a much better life when you are enjoying what you do for a living. NO ONE wants to work with crappie clients, doing stuff they are not overly passionate about.
SO, STOP DOING IT!
Find an area in your business/market/industry that you just love and be a specialist in just that!
Your marketing can be more directed and on point. Your clients will be getting exactly what they want… AND YOU WILL ENJOY IT MORE!
All those other strategies you’ve tried don’t work. That’s why you’re reading this newsletter. Nothing else has worked before, so now maybe it’s time to toss the old wisdom aside and try something that actually works.