Does your referral marketing efforts sometimes go unnoticed by others? Maybe you feel you have given and given to others with little to nothing in return. If this is so…maybe “Collaboration” is Key!
- Who are you collaborating with?
- Who has the same dedication as you do towards referrals?
- Who do you spend your time with?
This is crucial to your success!
Dawn Lyons, one of the Founders of Asentiv, always asks…
“Where do referrals come from?”
The answer is…
People!
Therefore, the people you choose to spend time and collaborate with have a huge success or failure potential in all that you do to generate referrals. This is precious time you may be miss using or even neglecting as part of your business development.
Here is a rough formula to achieving success with Referral Partners.
- Identify 3 people who have given you referrals and you have given them at least one referral. Casually ask them “Would you like to see if we could do more referral business together?”
- 2. IF they say yes, then book a meeting with them to discuss what that might look like. Topics could be:
– Do we believe both of us are great at what we do?
– Do we understand each other’s business well enough? and
– How could we collaborate more often to help each other grow our businesses?
These types of questions establish trust, expertise, belief in the products and services provided, and a willingness to work proactively together long-term.
Relationships foster when both parties enhance each other’s existence. When this enhancement stops or slows down…relationships do the same. For Referral Partners the enhancing is Business Growth by Referred / Recommended business. It’s one thing to like each other, but the winning ingredient with Referral Partners is in the Collaboration and Action required to achieving the outcome.
Choose your Referral Partner wisely and understand that Collaboration is needed to best results.
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